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MUSIC VIDEO THEORY

29/03/23

 The Male Gaze Theory - Laura Mulvey 

The theory is that all media products are predominately made for heterosexual-males. women are therefore wear-in tight sexualise clothing.


This conforms to the male gaze theory







The challenges the male gaze theory 








The Reception Theory- Stuart Hall

Preferred reading- audiences accept the intended messages from the producer

  • audiences believe that little mix can perform magic and have the power to help people
  • audiences believe that the vamps are cool, happy and can get any girl that they want  
  • audiences believe that little mix can turn from nerds to chics using magic
Negotiated- audiences partly accept, partly reject the messages intended by the producer 

  • audiences may not be interested in either celebrity so do not watch the video, but enjoy the music
  • audiences may not like Demi Levato but enjoy the vamps music  
Oppositional reading- audiences completely reject the messages intended by the producer 

  • audiences may not value little mix/the vamps
  • audiences completely disagree with the stereotypical characters 
  • the audience may view the band and the message cringe for little mix 















Comments

  1. JCoSS Media DeptMay 22, 2023 at 5:59 AM

    Good work here, well done.

    In your own words - explain to me why audiences may interpret media texts differently. Please respond at the end of your blog post.

    Miss C

    ReplyDelete

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