music video/ purposes and conventions

15/03/23

 music videos /purposes & conventions

Purpose of music videos

• important promotional tool for marketing performers and their music
• help to create a star image or new performers
• they adapt or develop the image of an established artists
• used to interpret and anchor the meaning of the song and to entertain the audience
• iconography indicates the genre of music and the style of the performer

 Different style of performers

• performance style - close up of the performers direct address to engage the audience different outfits  ( no narrative)
• Narrative - a story is created sometimes the lyrics dont match the visuals at all, sometimes the artists doesn't feature at all and there are just some actors enigma codes
• Conceptual- there based around an idea or image

Conventions of music videos

• videos may use linear narratives telling the story of the song or performance montages to draw attention to the song or the performers
• videos may use contrasting settings and associated lighting location or studio or in performance urban or rural exotic or everyday to match the style of music and musicians image
• videos may use contrasting camera work and editing to create a tone to match the song and the musicians
• videos may use only music track as soundtrack or may add diegetic elements to help create a self-contained fictional world
• mise-en-scene costumes facial expressions , propps
• use of representations
• band shots
• bright lighting 

identify the conventions featured in the katy perry music video explain how they are used 

The music video uses a linear narrative to tell the story of the song to draw attention to whats the songs about , the video also uses diegetic elements to help create a self contained world like girls and boys screaming at a party, also the music video uses bright clothing to show what era it was made to look like (80's).

what genres and styles do the two videos conform to 

katy perry last friday night - pop

cold play paridise - alternative rock

style

katy perry - narrative

cold play- conceptual/narrative

Icons that link to the genre - props, costume, make up, people, facial expression

coldplay used signs with lyrics

katy perry used red solo cups which is iconography of and american party

Intertextuality

Connection between media texts and textualised social live 

e.g madonna material girl- gentlemen prefer blondes (dress/both hold centre of the frame )

Parody - when a text is used to mock another text, over exaggerated, used for comedic value 

3 bands that are mocked?

Brittany spears

backstreet boys  

Christina Agulera 

why is this popular for audiences. link to genre?

comedic value 

making fun of pop music audiences would watch it make it more succesful

why might it be good for the company?

views

increase publicity

appeal to mass audience 

more profit