music video textual analysis table

Soundtrack (diegetic sound alongside the song or use of silence)	Parallel matching the style their portraying which is upbeat	Diegetic sound can be heard during the narrative of them singing and instruments being played	Diegetic sound of instrument can be heard and seen of screen
How the media language creates a narrative e.g., montage or linear narrative, Propp?	They both use hero's from Propps theory this is used on the band members to highlight their importance in the music videos and to make sure the viewers know where the focus should be	Little ix uses a clear linear narrative storyline with a clear begging, middle and an end   There are uses of Propp theory when there is a villains and heroes	The vamps use a romantic narrative with the boys and girls trying to attract and impress each other  They use Propp theory of princess and hero
The use of representation e.g., they use of stereotypes, countertypes?	They both stereotypical social groups of “cool” people wearing leather jackets and the girls who are trying to impress the popular boys wear short outfits and heavy makeup	Little mix include geek stereotypes that wear typical glasses suspenders and always holding a notebook and are the only ones paying attention in class.	They focus on the females in the video very stereotypically focus on the features and wearing bikinis to stereotypically perfect body and white no counter typical
How the music videos reflect the social and cultural contexts of the time		Around the time of 2015 there was a rise in diversity and equality this influenced their music video to be about women empowerment and about include all ethnicities	Around this time in 2014 there was a rise in equality this influenced the music video to include women and them playing sports showing strength to things stereotypically “male” although while doing this they conformed to the stereotype of the perfect body and looks with skinny women with makeup and short outfits
Use of intertextuality		Intertextual iconography direct link from the craft

 

Media language element	Similarities in media language use	Differences   Music video name:  Black Magic	Differences   Music video name:  Somebody To You
Camerawork e.g., distinctive shots or camera movement, handheld vs controlled, monochrome vs colour  Any links to genre?	wide shots which focus on the bands and gets all of them in the frame to signify that they are the main characters. Close up of each individual member of the bands to get a wider understanding of the character.	They use an increased amount wide shots to help set the scene and to improve the story line by showing more of the background.	They use more close ups of the band and demi Lovato, so the audience have opportunities to see they favourite member or artist in the video.
Editing e.g., editing pace, effects, distinctive juxtapositions    Any links to genre?	Fast editing in both videos- this makes I fun and exciting this compliments the pop style and makes it fitting for the band brand	They use a cut to show contrast of each character and what they are like in class by first starting with an extreme wide shot then zoom in just to a wide shot. And shows the juxtaposition of the nerdy kids and the popular kids.	Using match on action we can see the juxtaposition with the girl’s views of the boys and to look ‘cool’ to the boy's view on the girls to show how they feel about each other and to impress them.
Mise-en-scène e.g., use of setting/location, lighting, costume, performance    Any links to genre?	They use bright lighting and colours this makes it appeal to their younger fanbase and makes it more uplifting and fun to watch	Using bright and stereotypical costumes of a nerd and popular teens it helps the audience imagen the story and believe in magic to make the narrative come to life.	Using leather jackets for the boys it makes them seem cool to impress the girls with their charm. Additionally, the girls wear short shorts and their bikini tops to make them seem more attractive to the band to get their attention.

10/05/23

Explain one way that music videos use media language to differ from one another. Refer to one example of contrasting language in two media videos you have studied to support your answer?

'Black magic' and 'Somebody to you' contrast each-other a lot. one way that music videos use media language is through their costume in 'black magic' the band wear bright colours to over exaggerate  the narrative in this magical world to make it seem more on theme with the story this will help an active audience member believe the story as it seems more realistic for the narrative. On the other hand 'Somebody to you' uses costume to make them seem more down to earth and cool as they are seen wearing ordinary shorts and t-shirts which anyone would wear as a result the audience will feel that they're more relatable and aren't "too famous" to be like their audience.

Explain one way that music videos use media language to differ from one another. Refer to one example of contrasting language in two media videos you have studied to support your answer? (4) 

'Black Magic' and 'Somebody to you' contrasts each-other a-lot one way the music videos use media language is through their camera and editing . In 'Somebody to you' through camera we can see that each band member have been given an equal amount f screen time as it's a band the editor has done this so that the audiences can have a single moment with their favourite band members. In 'Black Magic' they use an increased amount of wide shots to help set the scene and to improve the story line by showing more of the background so that the audience can feel as though they are in a surreal world with magic and the audience can believe.