Regulation and Audience Collator

 6/06/23 

Regulation & Audience Collator 

Regulator = Offcom 

RAJA ( radio joint audience research) and is the official body in charge of measuring radio audiences in the uk.  It is jointly owned by the BBC and the Radiocenter on behalf of the commercial sector.

Audience collator- is in charge of measuring radio audiences in the uk.

How does the live lounge target different audience:

• Having the host and back up singers of different ethnicities to appeal to a diverse audience 
• Including different genders for equality
• Having people apart of the LGBTQ+ community performing 
• Social Media websites/APPs
• Popular Artists to entice the audience 

How does the live lounge meet the PSB requirements:

• Informs the audiences of the artists new and upcoming songs and also other artists songs by covering them 
• Entertains the audience as it is quite intimate and personalised as it likes a concert

Johnathon is a 28-year-old man who likes to hang out with his friends. His hobbies are Camping with is friends and going to different countries, he's very adventurous. He listens to radio one often especially on his travels as he can listen to it on the radio in deescalate areas on his travels it's away for him to still connect with Britain as he can listen to the latest tunes and his favourite artists. 

Radio ones mode of address- is quite welcoming, approachable  and informal using colloquial to make it relaxing as a form of escape or entertainment or for other information. For younger audiences. 

Uses & Gratification:

• Personal identity ~ Audiences can personally identify to radio one through the wide range of artists with from all different walks of life e.g ethnicities, gender and lgbtq+ for example sam smith is played on radio one who identifies as non binary or Stomzy who has a Ghanaian heritage therefore people from similar ethnicities can feel included in the song choices. 
• 
  
• 
  

• Social Interaction ~ contact through social media or calling in to play along with games they may have or or to win prizes.

PSB

• Organisations within the media industries produce content with the aim of making money from our consumption- itv, channel 4.
• Exceptions to this would be public service broadcasters like the BBC.
• A PSB television or radio broadcasting that has to meet requirements set by ofcom, the regulator for tv and radio.

PSB~ aims and objective

•  have distinctive high quality programme 
• inform public
• make original programmes
• reflect diversity 

Q - how does radio 1 live lounge meet the psb requirements? (5 marker)

One way radio one meets the psb requirements is by using original content providing live music and including a wide range of artists to include different audiences. For example sam smith was on the live lounge and he identifies as non-binary as a result people who identify as apart of the LGBTQ+ will feel welcome and included to listen or watch. Another way radio 1 live lounge meet the psb requirements is by reflecting Britain's diversity For example stomzy has been on the live lounge and he is from a Ghanaian heritage so this therefore entices people from different ethnicities to watch as they feel included.