lauren music unit

 29/03/23 Representation in music videos  Little Mix LITTLE MIX AS STEREOTYPICAL GEEKS  we can see this through the iconography of glasses and ugly outfit choices this conforms to the stereotypical nerd and they are carrying books which shows they care about learning this is a dominant representation of a nerd as it stats that at school their main focus is studying   which is contrast to the popular people who don't seem to care . we can also tell they are geeks as they are stereotypically not liked and made fun of which is what the popular people do to them.  LITTLE MIX  POULAR BLONDE GIRL  we can see this through her actions she pushes past little mix which shows she has authority and how she is with the popular jock that everyone wants and she makes fun of the geeks as she thinks she's better than them, this conforms to the stereotype as popular girls typically popular girls try and bully others to make them feel better and superior  ...

29/03/23   The Male Gaze Theory - Laura Mulvey  The theory is that all media products are predominately made for heterosexual-males. women are therefore wear-in tight sexualise clothing. This conforms to the male gaze theory The challenges the male gaze theory  The Reception Theory- Stuart Hall Preferred reading - audiences accept the intended messages from the producer audiences believe that little mix can perform magic and have the power to help people audiences believe that the vamps are cool, happy and can get any girl that they want   audiences believe that little mix can turn from nerds to chics using magic Negotiated - audiences partly accept, partly reject the messages intended by the producer  audiences may not be interested in either celebrity so do not watch the video, but enjoy the music audiences may not like Demi Levato but enjoy the vamps music    Oppositional reading - audiences completely reject the messages intended by the p...

28/03/23  I found little mix more engaging than the vamps  little mix will get repeated views/ recommendation from the narrative performance and catchy songs the vamps will get repeated views/ recommendations  from their performance style and featuring famous artists  The artist benefit from music videos as they get money from views and it gives them more publicity so they can gain a larger fan base and it gives their audience entertainment.

15/03/23  music videos /purposes & conventions Purpose of music videos important promotional tool for marketing performers and their music help to create a star image or new performers they adapt or develop the image of an established artists used to interpret and anchor the meaning of the song and to entertain the audience iconography indicates the genre of music and the style of the performer  Different style of performers performance style - close up of the performers direct address to engage the audience different outfits  ( no narrative) Narrative - a story is created sometimes the lyrics dont match the visuals at all, sometimes the artists doesn't feature at all and there are just some actors enigma codes Conceptual- there based around an idea or image Conventions of music videos videos may use linear narratives telling the story of the song or performance montages to draw attention to the song or the performers videos may use contrasting settings and assoc...